ASSOCIATE UI ARTIST

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OVERVIEW

In NBA LIVE 16, we continued our efforts to improve our UI visuals and our player’s experiences throughout the title to really focus on player’s first. For our visuals, our direction was to create a world inspired by existing fashion brand stores like Nike, Under Armor, Adidas and more. We used a combination of industrial and natural styles, and built around the centerpiece of a fully customizable basketball court that our players could really make their own. With the environment’s grey scale palette, we would allow for our UI to shine, making certain elements really stand out, and our mode branding to pop.

- Responsible for the UX design of multiple features and sub-features, including Create Player, Player Progression, Team Select, Gameplay UI, End Game Flows, Rising Star, and more.
- Designed and refined both low and high-fidelity XD prototypes in collaboration with designers, directors, and user experience researchers to shape the final user experience.
- Developed motion mocks to guide Technical Artists and Software Engineers in screen navigation and animation, ensuring seamless player interaction.
- Coordinated meetings throughout the year with leadership, designers, and cross-functional teams to maintain a streamlined development process.
- Contributed to the development of the NBA LIVE 16 style guide.
- Adhered to the Senior Artist’s guidelines, ensuring that all visual elements and experiences were consistent across the title.